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The platform is rolling out a new feature that allows them to reduce the quantity of AI-made content appearing in their feeds. This initiative comes as the platform announced that it presently contains more than 1 billion content made with AI.

Pilot Phase and Launch

The update is being tested over the next few weeks before a widespread rollout. This advancement coincides with a surge in AI content, driven by recent video-generation tools.

AI Content on Other Platforms

Recent reports that almost a tenth of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A significant portion of this material is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often illogical or bizarre.

Based on user feedback that a lot of users appreciate content made with AI tools, from AI artwork to science explainers, and we intend to provide users the power to increase or decrease of that, depending on their own likes,” said a platform representative.

Volume and Proportions

The service disclosed that there are presently 1.3bn videos on its network labeled as AI-generated. Overall, more than 100 mn videos are uploaded to the platform every day, making clips made by AI a limited part of its complete catalog.

User Control Features

Users will be able to decrease or raise the level of AI-generated videos they see by accessing the content preference feature in the platform and picking AI-made media. Additional categories that can already be controlled under the tool include news, clothing, aesthetics, and movement.

Content Labeling and Policies

TikTok’s rules require users to label convincing AI-generated content, and it bans malicious AI impersonations of celebrities or crisis events. Any believable AI video that is unmarked can be removed under its community policies.

In addition, the service will henceforth add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This measure is aimed to help prevent users from trying to circumvent the tagging system.

AI Literacy Programs

The company is additionally introducing a two million dollar awareness program for experts and institutions to produce informative material about responsible artificial intelligence. This program will support educational bodies focused on teaching programming and robotics.

Moderation Strategy

The platform has defended its moderation strategy, amid discussion over plans to make redundant a large number of review team members in the UK. It is planning to eliminate a significant number of roles in its trust and safety team in London, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.

A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most harmful content ahead of it has to be seen by people. The platform stated a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.

“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”